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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes ... marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Keeping Current about Underwriting
Keeping Current about Underwriting This article notes the available pulications from ... InstanceEndEditable --> <!-- InstanceBeginEditable name="Table" --> Keeping Current about Underwriting By Jay M ...- Authors: Jay Jaffe
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Underwriting - Life Insurance
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Nontraditional Marketing: The Next Fifty Years
a $33,000 vehicle. The Internet empowers the individual to make the selling process perfect because you ... But you knew what you wanted. You wanted 13 individual features on a Dodge Durango. Unfortunately, ...- Authors: Jay Jaffe, Dan Snyder, II Walter H. Roder, John C Adiletti
- Date: Oct 1999
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications